navigating-the-shake-up-in-the-euc-landscape

Navigating the Shake-up in the EUC Landscape

December 09, 20253 min read

The End-User Computing (EUC) space is in a constant state of flux. We're witnessing a continuous wave of mergers and acquisitions that are reshaping the industry, from system integrators and managed service providers to the very vendors whose technology underpins our daily operations. As a Citrix CTP and Microsoft MVP with over 35 years in IT, I’ve seen many of these cycles, but the current pace and scale feel different.

Big moves, like Broadcom's acquisition of VMware and the increasing involvement of private equity firms in companies like SolarWinds, are not just corporate news. They have a direct and significant flow-on effect for you, the customer.

The Real-World Impact on Your Business

When these acquisitions happen, one of the first things to change is often the commercial model. We're seeing a rapid shift away from traditional perpetual licences towards mandatory subscription models. This isn't just a simple change in how you pay; it fundamentally alters your operational costs and budget forecasting.

Many of my clients are expressing concerns about "bill shock" when their renewal dates approach. What was once a predictable capital expense has now become a recurring operational expense, and often, the price has increased substantially. This forces a critical re-evaluation. Is the toolset you've relied on for years still the most viable option for your organisation?

  • For the CIO/CTO: You need to align your technology strategy with these new financial realities. The conversation is no longer just about features and functions; it's about demonstrating measurable ROI and ensuring your technology stack remains agile and cost-effective.

  • For the CFO: The shift to subscription models directly impacts cash flow and operational budgets. It's crucial to analyse the total cost of ownership (TCO) of your current solutions versus potential alternatives to mitigate financial risk.

  • For the IT Manager: You're on the front line, dealing with the technical and administrative fallout. A change in platform could mean re-skilling your team, managing new vendor relationships, and navigating a complex migration project.

It's Time for a Cost Viability Analysis

In response to these market shifts, we're having more conversations than ever about what we call a "cost viability analysis." This isn't just about finding a cheaper alternative; it's a strategic exercise to realign your technology with your core business requirements.

We start by revisiting the initial reasons you chose a particular product. Do those reasons still hold true? What are your strategic goals for the next three to five years?

From there, we can build a clear roadmap. This might mean:

  1. Staying the course: For some, renewing with the current vendor, even with the new model, might be the right choice after a thorough evaluation.

  2. Exploring alternatives: For others, this is the perfect opportunity to transition to a solution that better fits their future needs, whether it's Nutanix, Citrix XenServer, or another platform.

  3. Adopting a hybrid approach: Sometimes, the best strategy involves a mix. You might move certain workloads to a new platform while keeping others on the existing one to balance budgets and manage risk.

Making an Informed Decision

The key is not to make a knee-jerk reaction based on cost alone. It's about taking a step back, looking at the bigger picture, and making a deliberate, informed decision that will serve your business well into the future. The vendor landscape will continue to evolve, but a solid strategy grounded in your specific business needs will always be your best defence against uncertainty.

The changes are significant, but they also present a valuable opportunity to modernise, optimise, and ensure your IT infrastructure is truly fit-for-purpose.

What are your thoughts on the recent M&A activity in the EUC space? How is your organisation navigating these changes? I’d love to hear your experiences in the comments below or feel free to reach out directly.


Helping Businesses Grow Using Citrix | National Practice Manager - Citrix Specialist | Citrix CTP | EUC Specialist | Nerdio, VMware & AVD Specialist | Microsoft MVP | Salesforce & ServiceNow Support

Craig Stones

Helping Businesses Grow Using Citrix | National Practice Manager - Citrix Specialist | Citrix CTP | EUC Specialist | Nerdio, VMware & AVD Specialist | Microsoft MVP | Salesforce & ServiceNow Support

LinkedIn logo icon
Instagram logo icon
Back to Blog